REPORT

Brevo Marketing Benchmark 2025

Compare your email KPIs and learn how businesses maximize engagement and strengthen relationships with WhatsApp, SMS, push notifications, and more. Download Brevo's 2025 marketing benchmark now and stay ahead of the competition!

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Trusted by 500,000+ customers worldwide

“Email remains an essential pillar of digital marketing, but its effectiveness depends on its integration into a well-structured omnichannel strategy. Understanding and optimizing key metrics allows brands to orchestrate their touchpoints more effectively and drive long-term success. That’s the core focus of this benchmark.”

Armand ThibergeBrevo Founder & CEO

Your ultimate omnichannel performance report

Backed by billions of messages sent in 2024, Brevo’s 2025 marketing benchmark report reveals key insights into email, chat and emerging mobile-first channels like WhatsApp, SMS, push notifications, and mobile wallets—helping marketing professionals optimize their omnichannel strategy for maximum engagement.

Download the full report to:

Benchmark your email KPIs

Measure your performance by industry, company size & sending trends.

Unlock omnichannel potential

Understand the impact of WhatsApp, SMS, push notifications, chat & mobile wallet.

Get our expert best practices

Improve your email & omnichannel marketing performance to maximize impact.

What's inside

Email: the foundation of digital marketing

Email remains a cornerstone of digital marketing, offering an unbeatable mix of reach, cost-efficiency, and personalization. But how do your email campaigns stack up against the competition?

What are the average open, click, and unsubscribe rates in your industry?
Which company sizes achieve the highest engagement?
How do seasonal trends impact email sending volume?
What best practices can help you optimize your campaigns?

Email: the foundation of digital marketing

Omnichannel: reinforcing customer relationships

For brands facing intense inbox competition, especially during peak seasons, additional marketing channels can be the key to cutting through the noise. Companies that leverage and align multiple channels don’t just boost their KPIs—they stay visible and create a seamless customer experience.

Discover how WhatsApp, SMS, chat, push & Co. drive engagement.
See which industries lead—and where potential remains untapped.
Spot seasonal peaks and the best times to engage your audience.
Learn from real use cases and best practices to maximize impact.

Omnichannel: reinforcing customer relationships

Sneak peak: See how your industry compares

Select your industry and explore global email KPIs based on billions of emails sent in 2024. Want more insights? Download the full report for email benchmarks by company size, sector, and sending trends—plus an exclusive look at omnichannel adoption and use cases to supercharge your marketing strategy!
Please note that the figures and industries in this dashboard may vary slightly from those in the actual report.

All industries

‌Open rate

‌Average click rate

‌Unsubscription rate

‌Soft bounce rate

‌Hard bounce rate